Social Campaign
To raise awareness among Singaporean women that the rape is not usually committed by culprits you have never met before, but more often than not, by someone you know. It could be a friend, a lover, or a colleague. It is because of this very fact, that many cases go unreported, and as such, women are distraught and confused by the tragedy to even know that it is WRONG and that it should be reported nonetheless.
The message conveyed in this campaign is to urge them not to be afraid to speak out, to seek help and heal from the tragedy instead of feeling alone in their crisis. Hence, the main tagline, "Take Back Your Power", a powerful call for action for affected victims to feel empowered again.
